In a flurry of late night grime, Puma launched the new Manchester City range of clothing.
From a warehouse in Manchester the music boomed as a midnight kit launch beckoned in the new season. Manchester City have recently moved their kit manufacturer from Nike to a new 10 year partnership with Puma worth in excess of £60 million per season.
Already the Manchester City club shop and the Etihad Stadium have been refurbished to show the new Kit manufacturer in their new role as a primary sponsor of our club. Last night a select group of City fans and industry insiders were invited to watch an evening of music as the new kits were officially unveiled at midnight.
Over recent months there have been many leaks about these kits and their design and so it was no surprise when the official announcement showed us the news home, away and third kit for the 2019/20 season.
The surprises however did come from the unveiling of a range of sports clothing and the training gear and goalkeeper shirts.
Many of the designs for these new shirts have been warmly received by City fans, believing they mark a welcome departure from the formulaic approach of previous kit supplier Nike.
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Indeed, the designers have gone out of their way to respect the heritage of Manchester particularly with regards to the away kit. This, and an associated range of sports clothing, pay homage to the history of Manchester as a cultural centre in the emergence of the madchester music scene in the late 1980’s.
The away kit has key details upon it which are lifted from this period. The pink and blue arm detailing references the Happy Mondays. The yellow and black echo the industrial design of the famous Factory brand an in particular the legendary Manchester nightclub – The Hacienda.
Initial reactions to these kits have proven strong with demand being stronger than expected following the initial launch.
Now, all we need is some new players to be pictured in the new kits and it will start to feel like a new season!