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Manchester City: Football Business Awards 2017

By Jason Bardwell

LONDON, ENGLAND - NOVEMBER 02: Neil Rowe - Head of Partnerships FC Business, Duncan Fraser - CEO of Aberdeen FC, Andy Mullen - Sheffield United FC, John Kay - CEO Preston North End FC, Donna Maria-Cullen - Tottenham Hotspur FC, Gary Sweet - Luton Town FC and host Mark Chapman pose for a photograph after the presentation of the FC Business CEO of the Year award for the individual UK leagues during the Football Business Awards evening at Tobacco Dock on November 2, 2017 in London, England. (Photo by Alex Morton/Getty Images for Football Business Awards )
LONDON, ENGLAND - NOVEMBER 02: Neil Rowe - Head of Partnerships FC Business, Duncan Fraser - CEO of Aberdeen FC, Andy Mullen - Sheffield United FC, John Kay - CEO Preston North End FC, Donna Maria-Cullen - Tottenham Hotspur FC, Gary Sweet - Luton Town FC and host Mark Chapman pose for a photograph after the presentation of the FC Business CEO of the Year award for the individual UK leagues during the Football Business Awards evening at Tobacco Dock on November 2, 2017 in London, England. (Photo by Alex Morton/Getty Images for Football Business Awards ) /
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Manchester City are enjoying success, not only on the field, but off it too. The club have recently posted their Annual report. For the third year on a row, they made a profit. Record revenues, cutting down on the wage ratio and, of course, still debt free.

Earlier this month, in London, the Football Business Awards for 2017 were held. The club did miss out on the ‘Best Football in the Community scheme’ prize, which was a shock. Although nominated, we didn’t even manage a top three finish, with West Brom, Everton and Watford taking those.

The club did receive the silver award for best fan engagement, pipped to the post by Sunderland. Meanwhile, bronze was picked up for the best brand activation involving football, along with Betsafe. Leicester City, along with Betstars got top prize in that category.

Manchester City did however get the top prize in two different categories:

  • Best non Matchday use of a venue.
  • Best use of Technology in a football club.

The best non matchday use of a venue was for the launch of the new Manchester City badge and our new, high-profile, Manager. Along with that, of course, came the new City kit and a revamped website.

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With Manchester City being the club it is, there was really only one way they could properly share it. Opening the City Football Academy for a two-day festival of everything City.

It was a massive success with over 20,000 City fans in Manchester.  Being joined by millions around the globe, via the Manchester City social media channels and club website. It truly was a remarkable event, and fully deserving the award. I am not sure any other club has done anything close, or as original, for a launch.

Manchester City’s cloud technology partner, SAP, took home the ‘Best use of Technology in a football club‘ award. Together, they have placed technology into the heart of the fan experience, designing and creating #citypulse. Located in City Square, it was the Premier Leagues first fan-friendly touchscreen interface.

Next: Manchester City: Record Revenue Posted

It covers all of City’s various sides, including the Women and youth teams, along with the first team. It provides player profiles and real-time information, allowing the regular fan on the street to analyse their favorite player, tracking their performance throughout the season.

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