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Manchester City beat Real Madrid to be crowned most valuable football brand

By Varun Anand Bhat

LONDON, ENGLAND - JUNE 3: Manuel Akanji of Manchester City lifts the trophy after the Emirates FA Cup Final between Manchester City and Manchester United at Wembley Stadium on June 3, 2023 in London, England. (Photo by Craig Mercer/MB Media/Getty Images)
LONDON, ENGLAND - JUNE 3: Manuel Akanji of Manchester City lifts the trophy after the Emirates FA Cup Final between Manchester City and Manchester United at Wembley Stadium on June 3, 2023 in London, England. (Photo by Craig Mercer/MB Media/Getty Images) /
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The 2022-23 season has been historic for Manchester City. From winning the Premier League and FA Cup to finding themselves in the Champions League finals, City is undoubtedly one of the best football clubs on the planet. However, MCFC’s dominance does not stay limited to the pitch only. Off the pitch as well, City are making the headlines for all the right reasons.

For the first time in the history of the club, Manchester City is named the world’s most valuable football club brand by a report from Brand Finance. City claiming the No. 1 spot in this report marks an end to Real Madrid’s dominance for four consecutive years as the world’s most valuable football club brand.

Currently valued at €1.51 billion, City has seen a 34% growth since the Covid-19 pandemic. The club has also generated the highest revenue this year which has helped them reach this spot. Hugo Hensley, who heads Sports Services at Brand Finance, spoke about Manchester City achieving this historic feat. He said:

"“Manchester City FC has achieved an extraordinary feat by surpassing Real Madrid to become the champion of football club brands. For a decade now, the City team has exerted its dominance in English football, including securing four Premier League titles in the past five seasons. However, the club’s performance in this year’s ranking highlights that Manchester City FC are performing off the pitch in terms of building a strong brand and attracting fans and sponsors, and setting the stage for what should be an iconic 2023 Champions League final against Inter Milan.”"

Being valued as the world’s most valuable football club brand is indeed great news for City and its fans. After all, the growth at the club is visible. Even in terms of social media, Manchester City has done very well for themselves. In fact, City is the most famous European club on YouTube for video views and active users this season.

Manchester City COO expresses happiness after City was named the most valuable football club brand

While success on the pitch is vital for the growth of a football club, success outside it is equally important. And based on their current stats and records, it is clear that City are heading towards historic success. After being named the most valuable football club brand, City COO Roel de Vries expressed his happiness.

Roel de Vries mentioned that City’s achievement represents the club’s growth as a whole. He acknowledged the players performing well consistently while also speaking about financial sustainability. The City COO also detailed the plans for the future, and based on his statements, it seems City fans are in for a treat. De Vries said:

"“Being recognised as the world’s most valuable football club brand reflects the phenomenal growth story that Manchester City has had in recent years. This achievement recognises the evolution of not just the brand, but the Club as a whole. The Club has been performing consistently and has broken records on and off the pitch this season, whilst operating in a way that promotes financial sustainability. As we look to the future, we want to keep investing in the right things – our football talent, the city of Manchester and our local community, infrastructure and fan experience. We have a proven track record of innovation and are excited for the next chapter in this Club’s great history.”"

By the looks of it, everyone in the City hierarchy seems to be very confident about the club’s success. And why shouldn’t they be? This season, on and off the pitch, MCFC has been a force. While they have already won the Premier League and the FA Cup, City have the chance to end the season by winning a treble as they face Inter Milan in the finals of the UEFA Champions League.

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