On the field, this week has been one to forget. Defeat away to Liverpool in the Champions League was followed by losing from a winning position at home to United. It could dampen what has been a very good season for the Blues, but we should not forget the season as a whole.
Off the field partnerships are developing and business partners brought on board. The latest company to come on board is the social media app, Tinder. Being announced last week the deal is reportedly in the millions of pounds mark, and encompasses the Mens side, the women’s side along with New York City FC plying their trade in the MLS.
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Tinder is a huge platform, which much the same as football itself, brings millions of people together, from across the globe. The banner on the site was changed from red to blue up until this past weekends Manchester derby.
Meanwhile, at the game itself, the application launched a blimp into the Manchester sky. Displaying both the club and company’s name it was a throw back to some bygone age. The partnership is a good deal for both partners.
Of course Tinder can now use Manchester City giveaways as incentives for consumers and investors. For Manchester City it is a chance to team up with a company which, not only has a global presence, but has a fully engaged user base.
An estimated 50 million people, in 196 countries, use the app every month with 83% of users being between the age of 16 and 34. The app is famous for its ‘swipe right’ function when finding a match. It also allows users to integrate their Instagram page, and allows users to view others pages also.
It also integrates the Facebook application with its Common Connections feature. This allows users to se if they have a first degree connection or maybe a second degree connection, depending on their Facebook friends list.
The partnerships keep being announced and growing the potential fan base for the Blues. It all shows that Manchester City are pushing in the right direction, both on and off the field.