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Manchester City sign new partnership deal

By Jason Bardwell

MANCHESTER, ENGLAND - OCTOBER 23: (L-R) Britain's Prime Minister David Cameron, China's President Xi Jinping, Manchester City chairman Khaldoon Al Mubarak, head of the Elite Development Patrick Vieira and striker Sergio Kun Aguero during a visit to the City Football Academy on October 23, 2015 in Manchester, England. The President of the People's Republic of China, Xi Jinping and his wife, Madame Peng Liyuan, are paying a State Visit to the United Kingdom as guests of The Queen. They will stay at Buckingham Palace and undertake engagements in London and Manchester. The last state visit paid by a Chinese President to the UK was Hu Jintao in 2005. (Photo by Joe Giddens - WPA Pool/Getty Images)
MANCHESTER, ENGLAND - OCTOBER 23: (L-R) Britain's Prime Minister David Cameron, China's President Xi Jinping, Manchester City chairman Khaldoon Al Mubarak, head of the Elite Development Patrick Vieira and striker Sergio Kun Aguero during a visit to the City Football Academy on October 23, 2015 in Manchester, England. The President of the People's Republic of China, Xi Jinping and his wife, Madame Peng Liyuan, are paying a State Visit to the United Kingdom as guests of The Queen. They will stay at Buckingham Palace and undertake engagements in London and Manchester. The last state visit paid by a Chinese President to the UK was Hu Jintao in 2005. (Photo by Joe Giddens - WPA Pool/Getty Images) /
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MANCHESTER, ENGLAND – OCTOBER 23: (L-R) Britain’s Prime Minister David Cameron, China’s President Xi Jinping, Manchester City chairman Khaldoon Al Mubarak, head of the Elite Development Patrick Vieira and striker Sergio Kun Aguero during a visit to the City Football Academy on October 23, 2015 in Manchester, England. The President of the People’s Republic of China, Xi Jinping and his wife, Madame Peng Liyuan, are paying a State Visit to the United Kingdom as guests of The Queen. They will stay at Buckingham Palace and undertake engagements in London and Manchester. The last state visit paid by a Chinese President to the UK was Hu Jintao in 2005. (Photo by Joe Giddens – WPA Pool/Getty Images)
MANCHESTER, ENGLAND – OCTOBER 23: (L-R) Britain’s Prime Minister David Cameron, China’s President Xi Jinping, Manchester City chairman Khaldoon Al Mubarak, head of the Elite Development Patrick Vieira and striker Sergio Kun Aguero during a visit to the City Football Academy on October 23, 2015 in Manchester, England. The President of the People’s Republic of China, Xi Jinping and his wife, Madame Peng Liyuan, are paying a State Visit to the United Kingdom as guests of The Queen. They will stay at Buckingham Palace and undertake engagements in London and Manchester. The last state visit paid by a Chinese President to the UK was Hu Jintao in 2005. (Photo by Joe Giddens – WPA Pool/Getty Images) /

The transfer window may have closed, but that doesn’t mean to say the deals cease to be done. A few days ago, Manchester City announced it’s new partnership with online trade broker, AvaTrade. Described in the release as a ‘multi-year regional partnership’, for the China, Asia and Latin American markets.

For AvaTrade, the benefits would include rewarding Clients and affiliates with trips to the Etihad for games, along with distribution of exclusive City offers. For City it shows further ventures in the Chinese and Asian markets, foundations for which were helped along by hosting part of Xi Jinpings 2015 state visit.

For Ava trade the partnership makes sense. It will be able to engage its customers and affilates, both in the virtual world and at trade shows, with incentives such as City merchandise and VIP trips.

It is a sign for City just how big the brand has grown over the last decade of ownership from Sheikh Mansour under the careful eye, of course, of Kaldoon Al Mubarak. Ava Trade has sixteen offices, situated across the globe with Dublin in Ireland being the headquarters. Other locations include, China, Japan, Mongolia and Chile.

For City it is a chance to be associated with a recognised name in the area. A company whose vision and innovation has seen them become one of the leaders in the industry.

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